With an Assist From Alabama, Southeastern Conference Breaks the $1-Billion Mark

Trent Richardson - Alabama

Dave Martin, AP Images

The U. of Alabama rose to No. 2 on the list of the biggest revenue-producing college sports programs.

Enlarge Image
close Trent Richardson - Alabama

Dave Martin, AP Images

The U. of Alabama rose to No. 2 on the list of the biggest revenue-producing college sports programs.

It's official: The Southeastern Conference is the charter member of college sports' $1-billion club.


SEE RELATED GRAPHICS: Athletic Revenue Increases


Thanks to a lucrative television contract and robust earnings generated by several highly ranked football teams, the 12 athletic programs in the league brought in $1,006,798,094 during the 2009-10 fiscal year,